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Starboard Wins SUP Connect’s 2023 Brand of the Year

Starboard Wins SUP Connect’s 2023 Brand of the Year

Starboard is honored to be awarded SUP Connect’s 2023 Brand of the Year. This marks the 4th consecutive year we’ve received this prestigious award, solidifying our position as the leading brand in the industry. Starboard was also the winner in several other categories, including Gear of the Year — Technology, All Round, Race, while Dream Team rider Espe Barreras won 2023 Women of Year.


What does this mean for us?


Starboard SUP commits to being a market leader in our sport, bringing innovation and inspiration to the world of wind and water.

Importantly, we commit to protecting our natural playground by planting Mangroves and picking up plastics.

This remarkable achievement wouldn’t have been possible without the dedication and support of all those involved – our cherished customers, partners, passionate riders, the media, and enthusiastic Tiki fans worldwide.

Lastly, a big thank you to the SUPConnect team for putting together this amazing campaign every year.


Best Technology Award: Welded Rail Technology

No more exploding inflatable SUPs! Starboard has pioneered a groundbreaking process to build inflatable boards that are industry-leading in strength & durability. Learn more >


Best All-Round Board of the Year: Generation

The Generation is the best of 3 worlds; Surfing, Racing and Touring. The Generation is basically the perfect board for a one-board quiver. A true high-performance all-round paddle board. Learn more >


Best Race Board of the Year: Gen R

The Gen-R is a key model for surf racing and all-round performance paddling. The slightly recessed deck has been optimized to have great stability while easy-to-use when beach starting and getting back on the board. Learn more >


Woman of The Year: Esperanza Barreras

Having grown up in a world of sailing and boats, Espe has always had a deep connection to the sea. Espe discovers the Stand Up Paddle from her passion for the sea and being able to spend more time in the water. Guided and motivated by great athletes of the island of Fuerteventura, the Spaniard has since racked up a multitude of wins including ISA World Championship titles, an ICF World Championship title and is the current European Champion. Learn more >



Thanks to gain to everyone who made this possible, here’s to another year of Living the Tiki Life.

~ The Starboard SUP Team



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